1. Effective Date and Scope

Effective Date: 12/08/2026
Last Updated: 12/08/2026

This Privacy Policy explains how Victory Smiles Dental Center ("Victory Smiles," "we," "us," or "our") collects, uses, shares, and protects information about visitors to victory-smiles.com and individuals who contact us, request an appointment, or receive communications from us.

This policy applies to all Victory Smiles Dental Center locations:

Location	Address	Phone
Houston, Antoine	7328 Antoine Dr, Houston, TX 77088	832.990.8970
Houston, Westheimer	12586 Westheimer Rd., Suite C, Houston, TX 77077	832.662.3408
The Woodlands	3707 College Park Drive, Suite 200, The Woodlands, TX 77384	832.501.3485
Pasadena	4002 Burke Rd., Ste 400, Pasadena, TX 77504	832.501.2682
Huntsville	1333 Windsor St, Huntsville, TX 77340	936.296.7837

By using our website or providing information to us, you agree to the practices described in this policy.

2. Relationship to Our Notice of Privacy Practices (HIPAA)

Victory Smiles Dental Center is a covered entity under the Health Insurance Portability and Accountability Act ("HIPAA"). Protected health information created or maintained in the course of providing dental care is governed by our Notice of Privacy Practices, which is provided to patients at their first visit and is available at any of our locations upon request.

This Privacy Policy governs information collected through our website, our online forms, and our text message and email communications. Where information collected through this website is also protected health information, our Notice of Privacy Practices applies and controls in the event of any conflict between the two documents. Nothing in this Privacy Policy limits or reduces the rights available to you under HIPAA or under our Notice of Privacy Practices.

3. Information We Collect

3.1 Information You Provide Directly

When you request an appointment, complete a patient form, contact us, or visit one of our offices, you may provide your name, phone number, email address, and mailing address, along with your date of birth and your preferred location or provider. Appointment requests may also include the service you are interested in and the reason for your visit. Patient intake forms collect your dental and medical history, and our team will ask for your dental insurance carrier and policy information so that we can verify your benefits. We collect payment and billing information when you pay for treatment, and we retain the content of any message you send us through our contact forms, by email, or by text message.

3.2 Information Collected Automatically

When you visit our website, we and our service providers automatically collect technical information about your visit. This includes your IP address, browser type, operating system, and device identifiers, along with an approximate general location derived from your IP address. We also record which pages you view, how long you spend on each page, the site or search that referred you to us, the path you take through our site, and the date and time of your visit. This information is gathered through server logs and through the analytics tools described in Section 8.

3.3 Cookies and Similar Technologies

We use cookies, pixels, tags, and similar technologies to operate the site, remember your preferences, measure site performance, and understand how visitors find and use our website. Most browsers allow you to refuse or delete cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of our site, including appointment request forms.

4. How We Use Your Information

We use the information we collect primarily to provide dental care and to manage your relationship with our practice. That includes scheduling, confirming, rescheduling, and reminding you about appointments, delivering treatment and coordinating your care among our providers, and responding to the questions, requests, and form submissions you send us. We also use your information to verify your dental insurance benefits and to process billing and payment.

Where you have agreed to receive it, we use your contact information to send you information about our services, membership plans, and current offers. We use website and usage information to operate, maintain, secure, and improve victory-smiles.com, to measure how our marketing performs, and to understand how patients find us. Finally, we use and disclose information where necessary to comply with our legal, regulatory, and professional obligations.

5. Text Message (SMS) Communications

5.1 Consent to Receive Text Messages

When you provide your mobile phone number to Victory Smiles Dental Center, whether through our website, an appointment request, a patient intake form, or in person at one of our offices, you are consenting to receive text messages from us at that number. Consent to receive text messages is not a condition of receiving dental treatment or of purchasing any service from us.

5.2 What We Send

Text messages from Victory Smiles Dental Center relate mainly to your care and your account. We send appointment confirmations, reminders, and rescheduling notices, and we may text you to request information we need before your visit, such as completed forms or updated insurance details. After treatment, we may send follow-up messages and care instructions. We also use text messages for billing notices and payment reminders, and to reply to questions you send us by text. If you have agreed to receive promotional messages, we may additionally text you about our services, membership plans, and current offers.

5.3 Message Frequency, Rates, and Support

Message frequency varies depending on your appointments and your interactions with our practice. Message and data rates may apply, and any such charges are set by your mobile carrier and are your responsibility. To stop receiving text messages from us, reply STOP to any message. You will receive a single confirmation that you have been unsubscribed, and we will send no further messages to that number. For help, reply HELP to any message from us, or call us at 832.990.8970. Carriers are not liable for delayed or undelivered messages.

If you opt out of text messages, we may still need to contact you by phone, email, or mail regarding your appointments, your treatment, or your account.

5.4 Mobile Information and Third Parties

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors who provide support services, such as our appointment reminder platform, patient communication software, and customer service providers, is permitted solely so that those providers can deliver messages on our behalf. All other categories of information sharing described in this policy exclude text messaging originator opt-in data and consent. That information is not shared with any third party for its own purposes.

We do not sell, rent, or lease your mobile phone number or your text messaging consent to anyone.

6. Email Communications

When you provide your email address, we may email you appointment confirmations and reminders, patient forms, billing and account notices, treatment follow-up, replies to your inquiries, and, where you have agreed to receive them, updates about our services, membership plans, and current offers.

You may unsubscribe from promotional emails at any time using the unsubscribe link in any such email, or by contacting us using the details in Section 15. We will continue to send transactional and treatment-related emails, such as appointment confirmations and billing notices, because these relate directly to your care and your account. We do not sell or rent your email address.

7. How We Share Information

We do not sell your personal information. We share information only in the circumstances described below.

7.1 Service Providers and Business Associates

We work with vendors who perform services on our behalf. These vendors receive only the information they need to perform their function, are contractually required to protect it, and may not use it for their own purposes. Where a vendor handles protected health information, we enter into a HIPAA Business Associate Agreement with that vendor.

Vendor Category	Purpose
Practice management and electronic records	Scheduling, charting, and clinical recordkeeping
Patient communication and reminder platforms	Sending appointment reminders and confirmations by text and email
Website hosting and maintenance	Operating and securing victory-smiles.com
Website analytics providers	Measuring site traffic and performance
Digital marketing and advertising providers	Managing our advertising and measuring its performance
Payment processors and financing partners	Processing payments and financing applications you initiate
Dental insurance carriers and clearinghouses	Verifying benefits and submitting claims
Dental laboratories and referral specialists	Fabricating restorations and coordinating your care
Professional advisors	Legal, accounting, and compliance services

7.2 Other Permitted Disclosures

We disclose information for treatment, payment, and health care operations as described in our Notice of Privacy Practices, and we will share information with any person or organization you specifically authorize us to. We may disclose information where required by law, subpoena, court order, or a request from a public authority, and where necessary to protect our rights, safety, or property, or the safety of others. If our practice is involved in a merger, acquisition, or transfer of practice assets, information may be transferred as part of that transaction, and the receiving party remains bound to protect it consistent with this policy and with HIPAA.

Text messaging originator opt-in data and consent are excluded from every category described above and are not shared with third parties.

8. Advertising and Analytics

We use third-party analytics and advertising services, including Google Analytics and Google Tag Manager, to understand how visitors use our website and to measure the effectiveness of our marketing. These services may set cookies and collect information about your device and browsing activity on our site. We do not provide protected health information or mobile opt-in data to advertising platforms.

You can opt out of Google Analytics through the Google Analytics opt-out browser add-on, and you can adjust advertising personalization through your Google account settings.

9. Data Retention

We retain dental records for the period required by Texas law and by applicable professional and regulatory standards. Other information is retained only as long as needed for the purpose it was collected for, or as required to meet legal, tax, accounting, or insurance obligations. When information is no longer needed, we dispose of it securely.

10. Security

We maintain administrative, technical, and physical safeguards designed to protect information against unauthorized access, use, disclosure, alteration, and destruction. These include access controls, staff training, encryption of data in transit where appropriate, and agreements with our vendors requiring equivalent protection. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please do not send sensitive health information to us through unsecured email or text message.

11. Your Choices and Your Rights

11.1 Communication Choices

You can stop receiving text messages at any time by replying STOP to any message from us, and you can unsubscribe from promotional email using the unsubscribe link included in every such email. You can adjust or clear cookies through your browser settings, as described in Section 3.3. If you would prefer not to receive non-essential phone calls, tell any member of our team and we will note it on your account.

11.2 Rights Regarding Your Dental Records

Under HIPAA, you have the right to inspect and obtain a copy of your dental records, request corrections, request an accounting of certain disclosures, request restrictions on how your information is used or shared, request confidential communications, and file a complaint. These rights and the process for exercising them are described in our Notice of Privacy Practices.

11.3 Rights Under Texas Law

Texas residents may have the right, under the Texas Data Privacy and Security Act, to request access to personal data we hold about them, request correction of inaccurate data, request deletion of personal data, obtain a portable copy of that data, and opt out of targeted advertising, the sale of personal data, and certain profiling. Certain categories of information, including protected health information governed by HIPAA, are exempt from these rights.

To submit a request, contact us using the details in Section 15. We will verify your identity before responding and will respond within the timeframe required by law. If we decline your request, you may appeal that decision by contacting us at the same address.

12. Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13. We do treat children as patients, and information about minor patients is provided by and managed with a parent or legal guardian. If you believe a child has submitted personal information through our website without parental consent, contact us and we will delete it.

13. Third-Party Links and Social Media

Our website links to third-party sites and services, including our social media profiles, online scheduling tools, and financing partners. We do not control those sites and are not responsible for their privacy practices. Review the privacy policy of any third-party site before providing information to it.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Last Updated date at the top of this page and post the revised policy here. If we make material changes to how we handle your information, we will provide additional notice as required by law. We encourage you to review this page periodically.

15. Text Messaging / SMS Communications

Victory Smiles Dental Center may collect your mobile phone number when you voluntarily provide it through our website, appointment forms, patient registration forms, or other authorized communication channels.

By providing your mobile number and expressly opting in to receive text messages, you consent to receive SMS/text messages from Victory Smiles Dental Center related to your appointments, appointment reminders, scheduling, confirmations, follow-ups, practice communications, and other services you have requested. Where applicable, promotional or informational messages may also be sent based on the consent you provide.

Message frequency varies depending on your interactions with Victory Smiles Dental Center and the services you request. Message and data rates may apply.

Your consent to receive SMS messages is not a condition of purchasing any goods or services.

You may opt out of SMS communications at any time by replying STOP to a message. After you send STOP, you may receive a final confirmation message, and no further SMS messages will be sent unless you subsequently provide consent to receive them again.

For assistance with SMS communications, reply HELP or contact Victory Smiles Dental Center directly.

Victory Smiles Dental Center does not sell or share mobile phone numbers or SMS opt-in information with third parties or affiliates for their own marketing or promotional purposes. Mobile information will only be used and disclosed as necessary to provide the requested services, operate our communications systems, comply with applicable law, or as otherwise described in this Privacy Policy.

For information about how we collect, use, and protect personal information, please review the remainder of this Privacy Policy.

16. Contact Us

If you have questions about this Privacy Policy, wish to exercise a privacy right, or want to change how we communicate with you, contact us:

Victory Smiles Dental Center
Attention: Privacy Officer
7328 Antoine Dr, Houston, TX 77088
Phone: 832.990.8970

If you believe your privacy rights regarding your dental records have been violated, you may file a complaint with us using the contact details above, or with the U.S. Department of Health and Human Services Office for Civil Rights. We will not retaliate against you for filing a complaint.